Tokens for Reoccurring Dates

[Anonymous]

I'm trying to set a date in a reoccuring email to update automatically.  For example, the date i want to reference in the email is the first Wed of every month.  I was thinking a token would be the best way to do this but i'm not sure how to set this up.  I see that i can set a token for one date but not sure if i can set additional logic.  Any help here would be awesome.  

[Grant_Booth]

Hi Kristy, try creating a custom lead field to hold the date, and then have a recurring smart campaign which updates the field's value earlier that day using the {{system.date}} token:
https://community.marketo.com/MarketoArticle?id=kA050000000LBvaCAG

I hope that helps!

[Dory_Viscoglio]

An alternative method here (which is a little more work, but would also work) is to create 12 emails for a year, and in the send email flow you could use the add choice step, and say if date is January 1 - 31, send email for Feb; if date is Feb 1 - 28 send email for March; etc. 

[Anonymous]

Dory, 

How would you dynamically change the date within the email in your scenario? 

[Anonymous]

Grant, 

How do i set a date in there as an initial? Do i have to create a fake lead? 

[Dory_Viscoglio]

Hi Kristy, I'd create the 12 emails for the entire year right now, so it isn't really dynamic, but you would be able to set it and forget it for the year.