Tokenized URL Links causing issues in the Link Performance Report

Anonymous · ‎05-09-2016

Hi Community,

Trying to create an accurate report but having problems due to the fact that we have a link that is tokenized after the question mark (?). We did this to bring people back the the right stage in the funnel and also remember their information to make it a more seamless user experience. The problem is, is because each URL is tokenized to the lead record, Marketo reads each link as an individual link and does not group it together. Thus our link performance report shows that 15 individual links were clicked, and not the same link was clicked 15 times.

Is there a way to get Marketo to recognize that this is the same link and to ignore the information after the questions mark (?)?

Thanks,
Natasha

Anonymous · ‎05-09-2016

Have you tired applying a smartlist to your email link report? This may help you in filtering the links.

If that doesn't work, this can be accomplished in RCE which is the BI tool that comes with an upgraded Marketo Account

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