Testing and optimization for Marketo

[Anonymous]

Has anyone used Optimizely or any other optimization service in conjuction with Marketo?  I see that Optimizely is Marketo integrated, which sounds like a big plus.  I would appreciate any feedback on your experience with testing and optimizing your emails and websites using Optimizely or similar.

Thanks!

[Anonymous]

As an FYI, we are building AB Split testing as well as Champion Challenger testing.  It should be arriving in early Fall.

[Anonymous]

That's good to hear Cheryl.  Will that include multi-variate testing?

[Anonymous]

Not in the first release of this feature.

[Anonymous]

Well, it's a good start though.  Thanks!

[Anonymous]

Hey Jacob! You can easily add Optimizely to Marketo landing pages. Check out our instructions here: http://support.optimizely.com/customer/portal/articles/457177-how-can-i-integrate-optimizely-with-ma...