Hoping someone can help me with this. I want to send out emails to my database but I don't want to send the email to everyone at once in the AM, and then to only have those who usually open their email in the PM less likely to see my email. I was hoping to find a way to send someone an email and have them receive it based on the average time of day they usually open emails.
Is there a way to set up a smart list where i can do this?
This will be very hard, since first of all, we do not have this information at lead level (I mean the "usual email opening hour"). And information about one email does not make a statistics...
Would be worth and idea, I think.
Short answer: there is no way to do this currently.
Here are my thoughts on this feature:
These features sound so incredibly sexy. I mean, who wouldn’t want to let computers solve everything for us! In reality, I think questions like this are a bit tough to answer. If you take a quick look at Mailchimp’s blog post about this, you should be able to spot some holes pretty quickly. The reason we haven’t invested in a feature like this yet is because, quite frankly, I don’t personally believe it can be implemented with high quality. Sure, some platforms might implement something just to say they do it. But, I think it would be fairly easy to show that it’s just smoke and mirrors. I encourage our team to work on features that are going to provide a superior email sending experience. I wouldn't want to over-promise "magic" features to our customers, that could actually end up hurting their email performance.
Using Mailchimp as my example, here’s a quick overview of why I believe features like this can’t work:
Anyway, I always continue to evaluate features like this. I just don't want to build a simple heuristic/algorithm into Marketo that could end up hurting our marketers.