Syncing Marketo Event GoToWebinar tokens with Salesforce Campaign custom fields

Anthony_Pica
Level 4

Syncing Marketo Event GoToWebinar tokens with Salesforce Campaign custom fields

We want to be able to sync our Marketo Event with a Salesforce Campaign, and accomplish the following:
  • Specify the Salesforce campaign record type
  • Populate the Salesforce campaign's description field with data from {{my.Webinar Description}}
  • Populate a custom field on the Salesforce campaign with the Marketo landing page's URL
  • Populate other custom fields on the Salesforce campaign object with data from Marketo tokens
The use case is so that we can pull this information from Salesforce automatically and dynamically display event information (including registration links) on our public-facing website.

Is any of this possible?
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Anonymous
Not applicable

Re: Syncing Marketo Event GoToWebinar tokens with Salesforce Campaign custom fields

Marketo will only sych the program/campaign name, channel/type and that is it.  See the help article Marketo Program and Salesforce Campaign Sync Overview for more info.