Symbol in the subject line

[Anonymous]

Does anyone know how to add symbols into the subject line?

[Anonymous]

You can do this by creating a rich text My Token with the symbol and adding the token to the subject line.

[Kimi_Heskett1]

Just a copy and paste works. Use the supported tokens like these: http://emailmarketingtipps.files.wordpress.com/2012/11/symbol-sheet-cheat.pdf

[Anonymous]

I wanted to share some research from Experian relating to using symbols in subject lines.  Looks like some symbols experienced a decent lift in opens.  You can download their free whitepaper or just read the article here:
http://www.experian.com/blogs/marketing-forward/2012/07/17/thinking-about-using-symbols-in-your-emai...

Cheers,
Patty

[Anonymous]

Does anyone have any more guidance for this?  I copied and pasted a unicode symbol from the PDF but the symbol isn't showing up for me.  I called Marketo Support and they did not know the solution to this either.