Hey Karenna Glover,
A few thoughts/ideas here:
1) As Dan suggested, create a Marketo field to capture the data and add to the form you are using to gate the recording.
If you go this route, there are various options for how to treat the field - from having a dedicated field in Marketo (like "Webinar No-Show Reason"), or mapping the data to a more general purpose field that you then copy over into a person notes field, or fancier stuff like consolidating a bunch of responses into an array that you can parse into a separate object in your CRM , a la Sanford Whiteman. I think Sandy has a few examples in the community if you search on building surveys with Forms 2.0.
All in all, level of effort should probably be dependent on how many questions there are and how you might need to access the data in the future.
One side note: if they are already a known lead, I wonder why you make them fill out the form again to access the webinar?
2) Use Survey Monkey's Marketo integration or if you don't mind the data being separate and just want to collect some quick insights, use any other survey vendor of which there are many and include the survey link in your no-show email.
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Justin Norris | Perkuto
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