Super Weird Marketo - SFDC Sync Issue

[Anonymous]

Hi guys,

So we hosted a webinar with GoToWebinar (no problem). The webinar was correctly synced with Marketo, so all of our registration information (attendees, no shows, etc) all correctly recorded into Marketo.

The event was also synced with a SFDC campaign. However, only some of the registration information synced correctly. So, while 38 people attended the webinar (and this is correctly recorded in both G2W and Marketo) only 23 people are listed in SFDC as "attended". The other 15 people are listed as "Invited".

The Marketo smartlist that leads to the "attended" SFDC status change is:

Program Status is Changed

Program IS our.program_name

Success: true

Any ideas?

Thanks!

Andrew

[Grant_Booth]

Hi Andrew,

Here's a few things to consider:
1. Have you considered using the program to sfdc campaign sync, so statuses in the Marketo program sync with those in the SFDC campaign automatically, instead of relying on a separate smart campaign to make the change?
2. Did the leads in question not qualify for the campaign which is supposed to update their SFDC campaign status?

3. If you look at the activity logs of the leads in Marketo who are still marked as invited in SFDC, does it show any failed syncs to SFDC?

Grant

[Anonymous]

Hi Grant,

1- How does one structure that? Our program is an Event and it is synced with the SFDC campaign automatically - however, we have multiple different lead statuses within that campaign (Attended, Registered, No Show, Invited) and we have been using SmartLists to differentiate between those statuses (i.e. when initial invitation is sent -> Invited; when form-filled -> Registered, etc.).

2- There are no filters that would prevent them from qualifying.

3- surprisingly, the day before the event we had a failed sync for API limit. I'm not sure how we possibly could have hit our API call limit, but it looks like we did. How would that affect the event/sync?

Last question - I've gone to "Event" and re-synced with the SFDC campaign, yet the leads in SFDC aren't updating. Any ideas how I can get those leads to correctly sync with the Marketo lead status information?

Thanks again!

Andrew

[Chris_Algiere]

ANDREW! Did you ever figure this out? We are seeing the same issue with a massive number of API calls to salesforce. We can't figure out what is going on. Similarly, we have been using gotowebinar recently. Not sure if that is a coincidence or not. Please let me know if this is something you ever figured out.

Thanks in advance, 

Chris