Subscribe/unsubscribe info in custom field or list

[Anonymous]

I want to create a subscription center and I need about 5-6 different options where people can subscribe to / unsubscribe from.

I've been reading some blog posts and articles about and mostly custom fields are used for this. Could lists also work? e.g. Newsletter list, webinar list,... and place people into these lists when they are subscribing, taking these away when unsubscribing?

What are the pros/cons of using lists instead of custom fields?

[Grégoire_Miche2 · Accepted solution]

Hi Nick,

You cannot use lists to capture info in a form, you need fields, so no alternative here.

Now, when the lead submits the form, you can run smart campaigns that will add the leads to lists, one foreach choice. And also to remove people from the lists.

-Greg

[Anonymous]

True. Technically I could have one (e.g. newsletter) subscription form and place the lead in a list but then I would indeed run into problems with the subscription center.

Thanks!

[Ellie_Boardman-]

I'm also setting up something similar at the moment. I'm fairly new to Marketo so excuse the basic question...

I'm creating new fields for the subscription preference form so they can unsubscribe from different comms (newsletters/events, etc) - I want them automatically subscribed to all unless they complete this form.

Do I simply create fields (e.g.):

- Unsubscribe from newsletter (boolean)
- Then if I build a smart campaign at a later date for the monthly newsletter I'd add the filter (newsletter unsubscribe = true (so those that selected this in the preference centre form will be removed from the newsletter campaign?)

Thanks.

[Grégoire_Miche2]

Hi Ellie,

Your filter will have to be "Newsletter unsubscribe = False". Otherwise, this is correct.

You may want to vote here: One of the use cases of this idea is how to automatically exclude people who can unsubscribed from a specific type of content.

-Greg

[Ellie_Boardman-]

Great - thank you!