Still dreaming of a truly connected Adobe ecosystem — AEM Assets x Marketo (again)

[JustinTy]

Marketo Engage and AEM Assets (Adobe’s own DAM) do not natively integrate.

Not gracefully. Not meaningfully. Not in any way that reflects a “unified ecosystem.”

And this isn’t a hot take—it’s an old one. This gap has been flagged by marketing ops folks for years. We’ve been asking. We’ve been waiting. We’ve been duct taping together workarounds while Adobe keeps marketing some dreamy vision of connected content and campaigns.

Let me break it down:

• I can’t browse AEM Assets from inside Marketo.
• I can’t sync the latest version of an asset into my email or landing page automatically.
• I can’t apply consistent tagging or usage governance across both systems.
• I can, however, manually download an asset from AEM, upload it to Marketo, forget which version I used, and silently scream into the void.

Meanwhile, Adobe owns both platforms. So what’s the hold-up?

Meanwhile, teams rely on manual downloads and uploads, which increases the risk of versioning issues and makes it harder to enforce consistent governance.

This slows down campaign execution and undermines the promise of an integrated content and marketing experience.

As someone who works closely with both platforms, I’m raising this again in hopes of renewed visibility and momentum. AEM Assets is positioned as a central content hub. Marketo is our go-to for delivering customer experiences. Bridging these two should be a foundational part of the Adobe stack.

Looking forward to hearing from others—how are you approaching this today? And Adobe, is there any update or progress on the roadmap we can look forward to?

Adobe, if you’re listening—marketers are watching 

[prasannb]

Hi @JustinTy,  Thanks so much for your inquiry.  We have the feature now in Marketo Engage. 

https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-designer...

https://nation.marketo.com/t5/product-blogs/video-aem-assets-integration-in-marketo/ba-p/354635

This gives you the ability to connect to AEM Assets CS instance and pick your images directly, and also updates when changes are made. 

Please reach out if you have further questions.

[JustinTy]

We're using AEM on AMS. This isn't possible. 

[JustinTy]

Integrating Adobe Experience Manager (AEM) Assets with Adobe Marketo Engage is primarily designed for AEM Assets as a Cloud Service.

HOWEVER, for users operating AEM on Adobe Managed Services (AMS)—which includes a significant number of Adobe’s own enterprise customers—this integration isn’t supported. There’s no native path to sync AEM assets with Marketo Engage unless you’re using AEM Assets as a Cloud Service. This is a major oversight.

While community threads suggest workarounds like manually pasting asset URLs into Marketo, those approaches are inefficient, error-prone, and miss the entire point of a dynamic integration. They fail to deliver the time savings, governance, and version control that teams expect when managing content across channels.

Adobe needs to be inclusive of their broader ecosystem. Not everyone is on AEMaaCS, and excluding AMS customers from core integrations like this undermines the promise of a connected Adobe Experience Cloud. If Marketo and AEM are positioned as part of a unified stack, that stack needs to function for all users—not just the subset on the latest hosting model.

[ReshmaSnowflake]

To add on - what data from AEM or AEM Analytics can be imported into Marketo and leveraged for segmentation, scoring, or personalization?

[derelict_wombat]

I agree a lack of fluid integration between AEM DAM assets and Marketo is a current pain point.  The current integration where it "copies" assets over isn't great from an asset management perspective.   At summit they confirmed in the roadmap that better asset integration between AEM DAM and Marketo will be coming.....Soon(TM).  

[JustinTy]

Typical line.