Social Sharing Rule?

[Anonymous]

Hello All,

I was curious to see what that rule or theory was on social sharing?

Is it 4-2-1 or 4-8-10? I heard Marketo use the term before.

You should share a mix of thought leadership content with people and also mix those in with company posts.


Thanks,
David

[Alok_Ramsisaria]

I think you are looking for the 4-1-1 rule that Jon mentioned in the blog post below.

http://blog.marketo.com/blog/2012/07/the-4-1-1-rule-for-lead-nurturing.html

[Anonymous]

The 4-1-1 nurture rule stemmed from the 4-1-1 tweeting rule, popularized by Tippingpoint Labs:

http://tippingpointlabs.com/2009/07/01/twitter-is-dead-long-live-twitter/

[Anonymous]

Yeah, the 411 rule can apply for sure, but I've also heard folks talk about the 10-4-1 rule: 

10: Other people's content
4: Your content
1: Sales push