Here's the scenario:
Our agency has developed social ads (facebook and social media), so that wnen an email is opened from out campaign, targeted ads start appearing across their social media accounts.
Is there a way we could have these triggers take place within our Marketo instance (triggering the banner ads that our agency has set up)?
What do we need in order to track this within our Marketo instance: i.e., Marketo Ad Bridge?
Hi Jamie! If I understand your question correctly, you are wondering if it's possible to track responses to the agency's banner ads in Marketo? If that's the question, the answer is yes! You do not have to use Ad Bridge. The best way to do this is to add UTM parameters to the links the agency puts on the ad, and track form completions with those UTM parameters (querystrings) present.
See these links for more info:
Hi Sydney -
Thanks Dan - but we are not bringing them to a trackable landing page.
Our agency has set up the FB/social banner ads. The idea is that when someone opens the email the floodlight tag triggers and is captures and and it will trigger a FB ad (which is not yet available*). So there's a disrepency - as the agency is capturing only about a 1/4 of the opens that are showing as opens in the Marketo program.
Ultimately when they open the social media add, they are brought to a web page (which has Marketo muchkin code). Currently only about 1/4 o the Marketo opens are registering on the agency's end so that would mean that 3/4 of our targeted population will not see ads on their social media accounts.
Really appreciate your help in helping to hone this down.
*Right now the opens are being held in a kind of holding tank until the Social Media ads are available to trigger.