Thanks for the response, Kelly. A few follow up questions...
🙂Regarding seeing socially acquired program members. We ran a test in an incognito browswer, clicked a mkt.o link from twitter that was created via the social button and registered for the webinar. So that should be a socially acquired lead. However this still does not show it. This test was run around 4 hours ago. Is there a delay? We ran a similar test yesterday and saw nothing appear in the socially acquired count here, but both tests are registered for the webinar.
Additionally you said that I could see the leads acquired by a social app by segmenting on the original source info of 'Social App'. When I try to build a smart list with those filters 'Social App' is not an option for that filter
:
So I thought perhaps you meant 'Original Source Type' instead of 'Original Source Info' because 'Social App' IS an option there, but when I use that filter I return 0 results.
-------Regarding 'Resulting Clicks' again... I understand what you are saying about they are the number of clicks/people that come back to the page via a shared link. However here are the results for ours:
I just cannot believe out of the 2 shares in the past 24 hours we garnered 89 clicks. I could be wrong, but I really don't think I am. Especically because the two people who shared it within the past 24 hours have a total social reach of 111. I guess i would be surprised that of those 111 social impressions 89 of them clicked? Maybe I'm misinterpreting the dashboard? And if I'm not wrong is this saying that there were 89 clicks from the 2 social shares and 0 of those 89 resulted in a registration?
Also, it is correct that social reach and social impressions are they same? Typically would the social impressions number be smaller than social reach?
Sorry for all the questions, but I can't find answers to these within all the social documentation.