Sharing some research for including symbols in email subject lines

[Anonymous]

In case anyone is interested, I found some great research from Experian relating to including symbols in email subject lines.

You can download their whitepaper for free, or you can just read the article at the following link:
http://www.experian.com/blogs/marketing-forward/2012/07/17/thinking-about-using-symbols-in-your-emai...

[Anonymous]

Thanks for sharing this, Patty.

I read something about the use of symbols before but I'm not so sure it would work well with my company's audience.

It'd def be an interesting A/B test!