SFDC Overwriting Marketo Lead Score Value

[Devan_Mairose]

We recently switched the API sync user in our Marketo-SFDC integration because we no longer wanted Marketo to see all record types.

Now, SFDC is overwriting the scoring sent from marketo and marking leads with no lead score when Marketo pushes over a value of 50, for example.

Has anyone else seen this? I read one other discussion about making the field "read only" - is that on the SFDC admin side? Wouldn't that PREVENT Marketo from being able to push over instead of doing the opposite?

[Anonymous · Accepted solution]

yes, read-only doesn't make sense as a solution in this case.  I would suggest two things to start with here.

1 - take a look in the activity log of a handful of leads where the lead score is being wiped to 0.  You might be able to see if something changed and is actually happening on the Marketo side that is causing these scores to reset.

2 - if you confirm that Marketo is in fact not the culprit, check with your company's Salesforce Admin.  It's possible a new SFDC workflow (equavalent to a trigger campaign in Marketo) was created on the Salesforce back-end that is erasing the lead score assigned to a lead by Marketo.

Lastly, if the lead score field has actually been made read-only on the SFDC side that could also explain this, because Marketo wouldn't be able to write anything to that field in the first place. Hope this helps as ways to start investingating

[Devan_Mairose]

Thank you Nate! It was the third option, that one field somehow got marked as "read only" even though the lead object was "read-write".

[Anonymous]

ah, makes sense that field-level security in SFDC supercedes object-level.  also seems like if a field is marked as read-only on any level it will block it from being written to, regardless.  glad you discovered the cause