Setting up a program, campaign, engagement program?

Anonymous
Not applicable
I'm pretty sure I've complicated things more than I need to, but I'm struggling with how to set up a campaign or program or smart campaign... I'm not even sure what to call it. Following is what I'd like to accomplish in one campaign if someone could point me in the right direction:

Send email 1 (white paper)
If it's downloaded, send email follow up (related brochure)

Send email 2 (white paper) - one week later
If it's downloaded, send email follow up (related brochure)

Send email 3 (white paper) - one week later
If it's downloaded, send email follow up (related brochure)

Thank you!
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