Setting Streams and Cadence in Engagement Programs
I am setting up an engagement program that includes three separate emails. I have a case study, a whitepaper, and a request demo email. I want to set it up so that everyone receives the case study first. If they click and download the case study, I want them to receive the request demo email a couple days later, completely skipping the whitepaper email. If they open the case study email but don't click on the content, I want to send them the whitepaper email a couple days later. Lastly, if they don't open the case study email, I want to send it to them again in a couple days. Does anyone have any suggestions on how to set this up?
Re: Setting Streams and Cadence in Engagement Programs
I would recommend doing a simple drip nurture program as opposed to the Engagement Engine. The Engagement Engine is best for when you have defined segments and you want to send them multiple pieces of content. E.g. streams by stage or by interest.
I will go through both options for you though and let you decide on what works best for you.
Solution using the Engagement Engine
Create an Engagement program with three streams.
In the first stream you will have your case study. Then clone that exact same case study and put both of those case studies one after the other in the engagement program. (By cloning your study the Engagement Engine will send out the content as if it were a whole different piece of content)
In the second stream put your whitepaper. In the transition rules put trigger "Opens Email"
In the third stream put your Request Demo Email. In the transition rule for that stream put "Clicks Link in Email"
You'll have to define your cadence of when you would like these emails to go out
Solution using Drip Nurture
Create a regular program
Have a smart campaign that starts with "Send Email"
Use a Wait Step for how many days you want between the next email
Then use the 'Send Email' flow action again
"Add Choice" x2 and for the first one use "Clicked Link in Email" is your Case Study, then send your Request Demo
For the second Add Choice use "Opened Email" and then reference your Whitepaper
In your default choice, you can reference your case study again
I'm guessing if someone engages with your whitepaper you will want to send the Request Demo so you can use another wait step and then another Send Email flow action