Sending Website Members Emails

[Anonymous]

We are sending emails to our Website members twice a week, is there no way to creating an ongoing campaign? I have to create a new campaign every single time i sent them an email. We are a B2C business and I feel like this process is not available through Marketo? It seems like a lot of work to have to clone the campaign every single time ... i'm suprised there isnt an easier way to do this.

[Anonymous]

Hey Kim,

It sounds like you want to create a nurture track, or the newly created Engagement Program. Are the emails you send every week the same? Regardless, you can add new content as you go to the Engagement Program and build it out as one campaign. It all depends on what you are looking to do.

I admittedly do not know too much about it, but I would take a look at this Deep Dive for Engagements and see how it will apply for your needs.