Selective Nurture Campaign

[Anonymous]

Hi, Can someone please help me with the below?

I enter a new lead into Marketo and all the corporate e-mails automatically starts going to that lead. Whereas, I would want only selective nurturing e-mails to go to that lead which I send out. 

How can I work this out?

Thanks,
Vijesh

[Kim_Allen]

Hi Vijesh,

It really depends on your setup and if the corp emails are operational.

It sounds like you are looking to start something of a preference center, at least behind the scenes. So you'll need to create new fields such as "corporate communications", "nurture", "newsletters", etc. And then when creating new leads via import or one-off you'll give them true/false values for those fields. Then you set up smart lists and always exclude those that are "opted-out" from the appropriate communications.

Kim

[Anonymous]

Hi Kim, 

Thanks... 

The Corp e-mail is operational and driven from HQ. When I bring in say 5 new leads (exec level) for whom I want to run the nurturing campaign at regular intervals, these leads Opt-Out/Unsubscribe because of the various other Corp. mailers. Hence, I dont want to expose those leads to all mailers from HQ...

I ll try the method you suggested above...

Rgds,
Vijesh

[Dory_Viscoglio]

Hi Vijesh, do you use any segmentations that you could apply to this, so that someone would need to be in a specific segment to receive certain emails? If not, this would be a great application for segmentations.

[Anonymous]

If you're just trying to figure out what is going on in your subsription, I also recommend looking at a sample lead's Activity Log, that will tell you which campaigns are running automatically so you can figure out how to change them (as Kim mentioned)

[Anonymous]

Thanks all

@ Dory: Can you share briefly how I can create a segment and get those leads out of the general e-mail campaigns? 

Rgds,
Vijesh