We currently have a Lead Scoring Program that scores leads across all activities going on in our Marketo instance. I'm curious to know if there is a way to track scores specifically generated within a program so we can track the effectiveness of a particular marketing promotion. Because our scoring program has been active for the past year and a half, we don't want to erroneously attribute any lead starting off with already a high score before we started the promotion to be considered a lead generated by our promotion.
For comparing programs I think you would want to look at the % that is getting to your success measure. Alternatively you can create custom scoring and uniquely add to it but that would only be on a go forward basis.
Thanks for your input. I'd like to learn more about how to create the custom scoring that you mentioned in your reply. Is there a thread to an article on that, or better yet a short version from your POV?