RTP - "Marketo Email Program" filter

[Luke_Wotton]

So, I've just been doing some RTP building segments and campaigns.

The following filter is kinda difficult to understand.

Am I right in saying that this segment filter will match if someone clicks a link in an email that is sent by this smart campaign?

I've tested it a few times and it doesn't match if you're a member of the smart campaign.

Anyone used it and got it working?

[Anonymous]

Hi Luke! Great question! The Marketo Email Campaign filter gives you the choice of targeting Marketo Programs (Program Name) or Smart Campaigns (Campaign Name). This feature does not target members of a particular campaign or program just because they are a member. Instead, it targets leads who visit your website as a direct result of click a link in the email(s) that were sent by the program or smart campaign specified in the filter. I hope that helps! Let me know if you have any more questions about RTP or segments!