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RTP and utm parameters

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Nina_Gonzalez1
Level 3

RTP and utm parameters

In web personalization (aka RTP) can you control personalization based on a utm parameter and will that work for all urls with that specific parameter even if other utm parameters are different, for example with these two sample urls will it know that the campaign utm is the same so follow the rules for that specific utm parameter, or is it better to create custom landing pages:

 

https://domain.com/page.html?utm_source=ABCE&utm_medium=Email_Blast&utm_campaign=SPECIAL&utm_content...

https://domain.com/page.html?utm_source=DEFG&utm_medium=Banner&utm_campaign=SPECIAL&utm_content=Aug

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JD_Nelson
Level 10 - Community Advisor

Re: RTP and utm parameters

Yes, it can know the difference. It all comes down to how you set your segmentation, and which campaign takes precedence.

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JD_Nelson
Level 10 - Community Advisor

Re: RTP and utm parameters

Yes, it can know the difference. It all comes down to how you set your segmentation, and which campaign takes precedence.

View solution in original post