Retargeting option missing from our Web Personalization set up

[Karan_Hari3]

Hi Marketo Community,

We have Web Personalization included in our instance setup. I however noticed that the the "Retargeting" option (Shown in the below snapshot - from product docs) is missing from our web personalization set up. Web Personalization itself is a paid add on to Marketo instance, So not sure why re-targeting is not included in this. Does any one know if Retargeting is a paid add on or its supposed to come with the web personalization set up?

Best Always,

Karan Hari

[Grégoire_Miche2]

HI Karan,

Ask your sales rep, but AFAIK, web personalization and web retargeting are 2 different options (both chargeable).

-Greg

[Floyd_Alvares2 · Accepted solution]

Hi Karan,

As Gregoire mentioned, Web retargeting is an add on feature in the bucket of Web Personalization products.

You could just buy the Web retargeting bundle and not the other elements of Web Personalization, but it would still appear under Web Personalization as seen in your drop down menu.

Thanks

Floyd