I recently came across an example where I was registering to download content and the site required me to tick the opt-in checkbox - while submitting the form - in order to download the content: 16 Tips to Capture Marketing Consent for GDPR – CleverTouch . I used their chat feature to inquire about this since much of what we've learned is that you cannot make the ticking of the opt-in checkbox required. The response I received was as follows: The GDPR legislation talks about a "balance" in the exchange when it comes to opting-in - we take the view that if we're giving away content for free, there is a balance that you will provide us something in return. If you don't want to provide us that then that's OK - you just won't get the content. As another example, if this was a paid for event then we wouldn't capture opt-in as well, as that would indicate an imbalance (revenue + an opt-in for 1 event registration). Again, just wanted to share yet another interpretation/implementation of the GDPR laws. Thoughts? Michelle Miles Grégoire Michel

Dan Stevens Our counsel has said that you can't bundle or "buy" consent with content. I would not recommend an approach like the one described above.

Your Achievements

0% to

Next /

to gain points, level up, and earn exciting badges like the new !

Requests for consent must be freely given, specific, informed and unambiguous by a statement or by a clear affirmative action

Randy Davis offers yet another perspective in this thread (halfway down, dated April 4): Marketing Strategies to Thrive in a GDPR World