Representative segmentation

[Anonymous]

Hi,

is it possible to create a segment which represents the parent population of all existing customers? Like gender, age, etc. For example, the entire customer base is split between male and female by 60/40. Is it possible to represent this fact in one segment and use it in a smart list?

Thanks

Jorg

[Dory_Viscoglio]

Jorg, is this a field that you have in your Marketo instance? If so, you should be able to create segmentations around it. If you're asking about general data that Marketo might have based on all of the data that it stores for its clients, this is not possible.

[Anonymous]

Hi Dory,

don't have that field in Marketo.

thanks for the answer!

jorg