We are having an interesting debate between marketing and sales about utilizing sales insight templates and whether we should be removing the unsubscribe link for any sales insight emails that are sent 1:1.
I'm curious to know if people have had conversations about the pros and cons of doing this from a sales and marketing perspective. Marketing would like to encourage sales to use sales insight to track emails (rather than using their own email), but reluctance from the sales side about using any templates that contain an unsubscribe link.
While we don't use sales insight for 1:1 emails, I would think you would technically be okay from a legal perspective if you sent a personal 1:1 email without the unsubscribe link since it'll be no different than sending an email from your inbox.
On B2B, it will be okay to enable sales to send 1 to 1 emails without unsubscribe link.
Personally, I would rather adapt the approach based the visual characteristics of the email. If it looks like a marketing email (images, flashy CTA's), I would keep the U-Link. If the email looks like an email someone would send from Outlook (mostly text, a signature at the bottom), I would remove it. No need to give the lead unnecessary opportunities to unsubscribe
How can you accomplish removing the unsubscribe link? I have made the email in marketo as operational but it still shows when it is sent for some reason.
better open a new thread in these situations, more people will answer.
in admin -> sales insight, by the bottom of the screen, you will find the unsubscribe settings for sales insight emails.
I'm going to give a different perspective here than most... CAN-SPAM says that all emails where the primary purpose is the "commercial advertisement or promotion of a commercial product or service" must contain information on how a person can opt out of receiving emails from you. This would mean that regardless of whether emails are 1:1 or mass-sent, they should contain an unsubscribe link or copy regarding how someone can unsubscribe.
Although most companies don't follow this, if someone doesn't want to continue hearing from you, why make it difficult for them?
CAN-SPAM Act: A Compliance Guide for Business | Federal Trade Commission
Culturally speaking, various countries may have different approaches on this, and the legal definitions are slightly different in the EU in general, and within the EU, there are even some differences between countries. In the EU, there are also differences between B2B and B2C.
One safe way is to comply with the strictest rules (always unsubscribe, all acquisition in double opt-in), but for instance in France there is quite more leeway for B2B and there is no real reason to limit the marketing team's capacity to act if there is not legal reason to do so.
Another point to consider is that adapting the approach to each country means much more work and thorough organization.
Thanks Greg and Dory!
Dory, per your advice we watch that very carefully. If we were to use a sales insight email it would be for operational purposes only and be sure it could not be considered a marketing or commercial email.
Greg I will be sure to start a new question next time.