removing invalid emails from the system

Anonymous
Not applicable

removing invalid emails from the system

Is there a difference between identifying leads with invalid emails and identifying leads that hard bounced? 

I'm trying to clean up our database. Was planning to export the invalids for potential cleanup, and go ahead and remove the leads from our database. 

Thanks,

David

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Adam_Vavrek1
Level 9 - Champion Alumni

Re: removing invalid emails from the system

Hi David,

There are essentially three types of hard bounces. Only one marks a lead as Email Invalid = True. This help article is great: Analyzing Email Deliverability.