Removal of "Is Anonymous" filters.

[Grégoire_Miche2]

Hi all,

We have been receiving today an information from Cheryl Chavez​ about the removal of the is Anonymous filter, as part of the release of Munchkin v2. See here for more details : Next Generation Munchkin Tracking FAQ - Marketo Docs - Product Docs

Although this new version of the munchkin and the way the V2 will work is promising, there is one thing we will be missing, though: the ability to look at the anonymous leads, display inferred and origin informations and create an understanding of where they come from and how they arrived here.

Also, some database providers use anonymous leads to read their IP addresses and provide in return some leads from the same IP address for retargeting. They will be in hard difficulty.

Your thoughts ?

-Greg

[Yun_Bai1]

Hello Gregoire,

Since the "Is Anonymous" filter is gone, if we want to filter "Anonymous Leads" (not through Web Activity Report) and delete those "Anonymous Leads, can you advice that how can we make our goal happen?

If I do this, can we say I found "Anonymous Leads"?

Thanks,

Becky

[Grégoire_Miche2]

Hi Becky,

You cannot access these anonymous people any longer, but they do not count against your licence quota either. An Marketo delete them if they remain inactive on your web site during 90 days.

So why would you want to delete them ?

-Greg

[Yun_Bai1]

Thank you again Greg! Appreciate for your quick and clear response. Have a good day:)

[Grégoire_Miche2]

Thx Becky. That will be a night for me, I am in Paris, France

[Yun_Bai1]

Ha, yes, then I should say Bonne nuit:)

[Yun_Bai1]

Hi Greg,

So you meant that Marketo will automatically delete those anonymous if they remain inactive on your web site during 90 days? If so. That's great.

Best,

Becky

[Grégoire_Miche2]

Hi again Becky,

Yes, this is correct.

-Greg

[Yun_Bai1]

Thank you so much Gregoire for your quick response. And great question for why do we want to delete them.

Because "we thought" that anonymous people are belong to our Marketo Database. We want to clean out the database by deleting certain type of leads, so the database will have more capacity. I am not sure if those anonymous people occupied / count in the database. If they are not really count as part of the database, I won't suggest to delete them.

Best,

Becky

[Grégoire_Miche2]

Hi Becky,

"we thought" that anonymous people are belong to our Marketo Database

No, they don't

-Greg

[Grégoire_Miche2]

Hi all who wonder how to prevent a smart campaign to run retroactively. Just set a filter "lead was created" filter (no date constraint).

-Greg

[Grégoire_Miche2]

And a "Not lead was created" filter (no time constraint) for smart campaigns that should not run after lead creation

[Grégoire_Miche2]

Also, vote for   and

-Greg

[David_Desrosie2]

It this feature delayed? Just asking since it was planned for Feb 3-5th and I still see anonymous lead in my smart campaigns results.

[David_Desrosie2]

Just noticed that lead promotion and smart campaign piece was with "Post Winter Q1 Release – Staggered Release" and will take months to complete. Thanks

[Grégoire_Miche2]

HI Mike Reynolds​,

Sorry, I have another tricky use case on this. Mister Doe navigates on our web site with 2 devices (and therefore 2 cookies). One day, he fills out a form on his laptop. So the lead gets created in the database and all historical smart campaigns are fired retroactively.

A few days later, he also fills out form on his tablet. Marketo detects it's the same person and the cookie is associated to the 1st lead. I suppose all the web activity is also (Correct if I am wrong).

But what smart campaigns are fired at that point ? is'nt is a risk that some "lead is created" campaigns are fired again (messing up with the lead data that has been modified) ?

We also need a clear understanding of what happens when an "anonymous" lead is merged with a known one/

Thx i advance for your insights.

-Greg

[Mike_Reynolds2]

Greg,

In this case, the second form fill out from the second device would not activate that replay process. It's a separate process. It's not a lead creation/anonymous lead promotion activity, so the replay process to activate trigger campaigns from anonymous activity is not set off. As a lead association action, it has different processing that takes affect. If the system were recognizing it as a known lead, as an anonymous web activity record being converted/promoted into a known lead, it would activate the other process, which includes the campaign replay.

[Grégoire_Miche2]

Hi Mike,

Somehow, then it would be roughly similar to what happens today when an anonymous lead is merged with a know lead : activities are appended to the know lead but all campaigns that would have changed some data to the anonymous lead (including scoring) are lost.

It inspires me a second idea to complement the one I logged a few weeks ago :

-Greg

[Anonymous]

Don't think I like the excuses being used that Marketo is growing and has trouble getting server space up.. In this day and age of cloud computing this answer doesn't make sense. If I had to guess, Marketo is preparing another product that will give this information up. Exactly what Demandbase is already doing. You can get all this inferred information on the fly and pass it over to Google Analytics. I suggest everyone check out Demandbase.

Mike

[Mike_Reynolds2]

Michael Rosenvall​,

It's no secret that Marketo is growing and building new products just like any other SaaS company (like Demandbase) would do. These changes to remove the "Is Anonymous" filter are part of the preparation for Munchkin V2. Munchkin V2 is a performance improvement designed to give all customers more for their money. It's not a new product, it's an increase in performance of what you already have, but with any evolution of technology, there's going to be technical changes. For example, Facebook got rid of the Wall and replaced it with Timeline. I'm sure on the back end of that, there was a technical upgrade (maintaining static pages vs scrolling feeds is a reallocation of resources), but it came with a trade off. Does that open the door to an offering of a new product later on? Of course it does--as the platform evolves it enables innovation and new offerings--not to make you pay more for what you already have, but to allow new features to be created down the road. To continue the example, Facebook constantly evolves their technology to offer new advertising options to marketers. Facebook users may not like the fact that sponsored ads show up in their Timeline now, but marketers love it (check out Facebook's info on Lead Ads​ and Marketo's Release Notes where we're now offering that integration from within Marketo). Neither the Munchkin V2 upgrade or the Facebook Lead Ads integration offering require purchasing new products. It's just an improved offering to what you already have.

[Anonymous]

Yes I get that they are growing and trying to improve things. I've been on this platform for 6 years or so and its come a long way. But I don't think taking things away really makes sense. It never is a good idea with any software to remove powerful features like that.

But like the release notes says, the reporting of anonymous leads is still possible and you can pull in some inferred information.

Thanks for the links Mike, I think that will calm a lot of people down a bit.