I am curious if anyone has a really good process for "reopening" recycled leads in Salesforce that does/doesn't involve Marketo using the SFDC lead status field to do so? Currently, our sales team changes the SFDC lead status field to "closed" but we've had some issues when Marketo modifies the lead status field back to "open" if it requalifies. (Likely human error and bad process.) I was thinking about changing the options for the SFDC lead status field so that the sales rep would have the option to select "recycle" for viable prospects and also add a "reopen" option that would only be used by Marketo to trigger when a recycled lead re-qualifies for a Sales hand-off.
I would love to know how others handle the recycling of leads to their sales team via a SFDC/Marketo process.
I personally do not like "Closed" status, or anything else that would imply that the lead has come to an end-of-life. I fell that this "closed" reason comes from an age where the leads that were not sales ready were just let down.
There are, IMHO, 4 or 5 outcomes to a lead that is assigned to sales: