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Randon sample but not 50/50

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Anonymous
Not applicable

Randon sample but not 50/50

Has anyone had experience using the Random Sample add choice feature but not using a 50/50 split?

For example, assume the setup for Send Email step is if Random Sample is 10, then send Email A, and default choice is send Email B.

The result, I assume, would be 10% of recipients receive Email A and 90 of recipients receive Email B.

However, what happens if you have Do Nothing for the default step?

Do 10% of recipients receive Email A and 90% receive nothing?

Also, are those 90% counted as members of the smart campaign?

Thanks

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Accepted Solutions
Delinda_Tinkey1
Level 5

Re: Randon sample but not 50/50

If you select do nothing for the default step, those leads will receive nothing. Yes, they will still be members of the smart campaign.

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4 REPLIES 4
Anonymous
Not applicable

Re: Randon sample but not 50/50

Kenway Du

I moved your post to the Marketing Central​ section where you are more likely to get a response -- your question is an interesting one for all marketers.

Anonymous
Not applicable

Re: Randon sample but not 50/50

Thanks Scott!

Delinda_Tinkey1
Level 5

Re: Randon sample but not 50/50

If you select do nothing for the default step, those leads will receive nothing. Yes, they will still be members of the smart campaign.

View solution in original post

Phillip_Wild
Level 10 - Community Advisor

Re: Randon sample but not 50/50

Double confirmation as per Newsroom - I've tried this both ways and Delinda Tinkey​ has it right!

Best practice is to allocate the percentages in the choices you want and the remainder has an action in the default.

Eg. Choice 1 - 33%, send email A

Choice 2 - 33%, send email B

Default - send email C.

34% get email C.