"Click to Open" Rate?

[Christina_Bolli]

Hello, when sending an email campaign, what does the "click to open" rate mean?  I understand the open rate, and the click rate, but I don't understand the "Click to Open" rate.

Thanks!

[Justin_Cooperm2]

It basically means this:

For the set of folks who opened your email, what % clicked at least one thing?

Although, it technically means this:

unique link clicks / opens

Justin

[Valerie_Armstro]

Hi Christeve,

There is a great definition of the Click to Open ratio in this discussion.