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Question re: Reporting

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Anonymous
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Question re: Reporting

Hi Marketo Folks,

I would like to run an email performance report for 2017.

However, in early 2018 I did some serious clean-up of the leads in my instance, deleting people who had never taken any action.

So will the total number of email sends in that report be accurate?  Or will it only reflect sends to the leads that are currently in my instance?

Thanks!

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Anonymous
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Re: Question re: Reporting

Hi Lisa,

I found this thread from a while back that answers your question: Deleting Dead Leads - Will that impact past campaign reporting?

It appears that deleting the leads in the database won't impact the overall program performance, so for example, # of emails sent, but it will impact things such as # of members in a program. Hope this helps!

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Anonymous
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Re: Question re: Reporting

Hi Lisa,

I found this thread from a while back that answers your question: Deleting Dead Leads - Will that impact past campaign reporting?

It appears that deleting the leads in the database won't impact the overall program performance, so for example, # of emails sent, but it will impact things such as # of members in a program. Hope this helps!

Anonymous
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Re: Question re: Reporting

Thank you!

Anonymous
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Re: Question re: Reporting

No problem! Glad I could help.