Progressive forms : is it possible to have a different number of fields displayed?

[Cecile_Maindron]

Hi,

we have a huge % of anonymous leads visiting our website. To increase conversion in known leads, we would like to reduce the number of fields asked to just email address (+ inferred country as hidden field) for the first time the form is displayed. As soon as the form has been filled out once, we would like to increase the number of fields asked so that a) we collect a bit more info b) we don't cannibalize our emailings (where forms are longer). Is that possible? If yes, how ?

PPC 1 : email address
PPC 2 : x fields displayed
PPC 3 : x fields displayed

or the number of fields displayed has to be the same

Cécile @ Talend .

[Anonymous]

I do this by having the form be dynamic...create a segment that presents the top-funnel form to anonymous inbound traffic and the Prodgressive Profile form to know leads...What you are doing is also something I hve been working on perfecting for a while now...How to use one page for people in different stages of the buyer journey. Segmentation is the key...

[Cecile_Maindron]

@ Mark Townsend : does that work when you have forms as a pop-up instead of Marketo landing pages?

[Anonymous]

Have not tried it yet. If you have pre-fill working in these I--Frames you should be able to have dynamic content. Would be super fun to try!