Prevent MQL on score reduction

[Anonymous]

I am wondering how to prevent a lead from activating our score-based MQL trigger when their score is REDUCED (every 30 days with lack of activity). For example, previously had 45 points and was an MQL....30 days gone by, the MQL is "recycled", score is reduced to 35 points and then triggers the MQL again (which is set to be eligible every 30 days).

Any ideas?

[Grégoire_Miche2 · Accepted solution]

Hi Naor,

Use a "data value changes" trigger instead of a "score changes" one. The "Data value changes" will enable you to set a previous value < 30 and New value >= 30.

-Greg

[Anonymous]

You are a genius Greg. Thank you for this.