We're looking to implement a preference center opt-out across multiple forms of communications, thereby giving users better selection. For example:
Security Whitepapers
Networking Webinars
Storage Webinars
ABM Videos
Face to Face Events
We realize we can monitor opt-outs manually with smart lists, however this can be quite cumbersome and challenging to manage. Has anyone figured out how to automate this data, capture in the back-end and successfully suppress against campaigns?
There's no backend functionality that you can configure like how the system Unsubscribe field works.
The closest thing you'll get is building out a well thought out folder structure combined with a program template that makes use of tokens