Predictive Scoring

Level 3

Predictive Scoring

We are looking at a predictive lead scoring vendor.

Does anybody have suggestions or recommendations?

How did you develop your model?

Does Anybody use SFDC Einstein Analytics?

All feedback is welcomed.

Casey Muller
Marketo Employee

Re: Predictive Scoring

Hey Casey,

There are quite a number of players now that provide AI/ML based predictive scoring based on current data and also intent information from 3rd party website. You can check few players like Infer, 6Sense, madkudu, mintigo.

Also, you might find the below thread that talks about predictive lead scoring vendors useful. I recommend you have a look.
Who is your favorite predictive lead scoring vendor?