Podcast platform that tracks leads?

[Lauren_Beth]

Does anyone know if there's a podcast platform that will allow me to track which leads in marketo are playing my podcasts, similar to the way Marketo lets me see which leads play my Wistia videos?

[Kenny_Elkington]

Soundcloud has a widget api (Widget API - SoundCloud Developers)​ so you could use the javascript callbacks in it to send listening info into Marketo.  That actually sounds awesome.  I'll dust off my Soundcloud account and see what I can do with a blog post.  I'm not sure which other providers might have similar capabilities, but generally it would look like this: http://developers.marketo.com/blog/send-view-data-from-a-youtube-video-to-marketo/

[Lauren_Beth]

Thanks, Kenny!

[Kenny_Elkington]

Here's a basic rundown for SoundCloud.  I would guess that this pattern is applicable to a lot of other platforms as well, even if the implementation would be a little different: Integrating the SoundCloud Player with the Munchkin API

[Lauren_Beth]

Thank you so much!  I will let you know how we get on with this.  Really appreciate the extra effort.