Plugging Marketo Analytics in Klipfolio

[Anonymous]

We are exploring options for creating a Marketing Operations Center dashoards to be discplayoed on monitors.  Has anyone had any expereince plugging Marketo and/or SFDC with Klipfolio?  I would be interested in any feedback - good, bad or indifferent.

[Pierce_Ujjainw3]

Klipfolio is awesome. Their SFDC dashboards are excellent. Marketo dashboards are fairly nascent and restricted by Marketo's APIs, however that is going to be the case with any dashboarding vendor. For the price you cannot beat them.

[Abaran]

Hi Pierce

Hope you are well. Can you please prove a bit more details as to what make KlipFolio so great. I am assuming you reviewed several other vendors. what is your view of TapAnalytics?

Thanks

Axel

[Pierce_Ujjainw3]

I worked very closely with Leftronics to try and get their Marketo dashboard up and running about 2 years ago. Out of all the dashboards at the time, Leftronic was the most user friendly. However, over time they just simply did not seem to be putting the resources into their Marketo dashboards to make them as valuable as they could be.

Klipfolio is taking a very different approach to pulling the data, and providing Marketers with way more capabilities to pull in the metrics they care about. Leftronic was quite rigid in the types of dashboards you could built, where Klipfolio is very open and flexible. It's a bit more complicated, but still quite usable by Marketers. It all operates on static lists.

All dashboards are going to be limited by Marketo's APIs however. The restrictions that Marketo puts on the API calls makes it difficult to work with very large databases. I know Klipfolio is working with them to make improvements here, but it appears to be happening slowly.

I have not looked at TapAnalytics, although we also evaluated Ducksboard and Captain Dash at the time. Working with Klipfolio for a while now, its definitely the best solution out there for dashboards IMO.

[Abaran]

Hello Pierce

How large is a large database? MOre than 1 million records?

Regarding how it works, i am assuming Klipfolio accesses any data via the API. Can you expand on your static list comment?

Thanks

Axel

[Pierce_Ujjainw3]

Hey Axel,

I'd say anything over a few hundred thousand records becomes difficult and slow and times out.

Klipfolio accesses data through the REST API. However the way it accesses that data is through static lists that the Marketers sets up. You then take the static list ID and put that into Klipfolio to pull your data. You can use smart lists to put your data into the static list and also remove it.

It's actually kind of nice to use the static lists as it helps you better understand the data you are going to be pulling out of the system.