Has anyone figured out a way to add historical data (data that pre-existed your Marketo implementation) into the Opp Influence Analyzer report? We just recently went live with Marketo and this report is awesome but our sales cycle is quite long. We have all of the pre-existing activity and engagement data and I'm wondering if it is possible to upload it to Marketo with the actual date of activity and have it populate the Opp Influence Analyzer Analytics report. Would love to hear your thoughts or experiences. Thanks!!
Hey Sarah, if you create programs for all of the events you want to track and then add members and back-date their success, you should be able to get some degree of pre-existing activity. Just make sure you manually update their success date.
Dory, good answer! Sara, unfortunately you can't back-date program membership and it is completely separate from the success and acquisition date so beware when you run other reports.