Opportunity Age: How do I determine - and trigger a campaign from - opportunity age?

[Anonymous]

Hi All,

I want to send a conversion drip to stale sales opportunities that are over a certain age.

But I can't find any fields in SFDC or Marketo that would hold this information.
If I had "Opportunity Created" date I would be all set, I think.

Any ideas?

Happy Holidays,

Nat

[Kerry_Langstaff]

Use Converted Date from the Lead in Salesforce

[Anonymous]

Thank you.

I'll take a look and see if it is indeed in SFDC. Must be.

-Nat

[Anonymous]

Are you certain that SFDC didn't log the created date on opportunities?  The field may not be mapped in Marketo, but it should exist in SFDC.  In Marketo, click on Admin, the field management and click through to find if the field exists, but is not mapped.  You can have Marketo map the field for you.