Opportunities without SalesForce Integration

[Anonymous]

Hi everyone, 

I have searched around the community for people using Opportunitues in Marketo, without any of the supported out of the box CRMs. In short, my questions is - can I use opportunities in that way? I'll create opportunities from a custom CRM via MObject calls, and more specifically, with syncMObjects. From what I see, opportunities can exist in Marketo without being connected to SalesForce/Dynamics/Etc..

A simple story for us would be later to check if a lead has a given opportunity, by name. The only filter I found for this is "Was Added to Opportunity". Am I on the right path?

Do you see any drawbacks in this scenario?

Thanks,
Georgi

[Anonymous]

To the best of my knowledge Opportunities originate from CRM systems. It is more relavant to Sales than Marketing.

The filters and API would return no lead using Was Added to Opportunity or Has Asset.

[Anonymous]

Thanks for your answer. 

The Opportunities will still originate from a CRM - from our custom one. I'll create the opportunites and will associate some leads to the opportunies from the API.  

What you are telling is that using the API approach, even if we associate opportunities with a lead, the filters will still return no leads?

[Anonymous · Accepted solution]

Yes, you can push/use opportunities in Marketo.  Check this out for more info.

[Anonymous]

Thanks Angelo. That's what I wanted to confirm.