Opening your kimono with your open rates?

[Anonymous]

OK, so I know there are a bunch of benchmarking reports out there for different open rates, and they can certainly vary with your audience & industry, but  some of those are a little older and it is always more fun hearing about what your peers are up to in real time rather than just checking out industry reports.  

I am wondering if anyone wants to open your kimono and share your average range of open rates/ctr for one or any of the following:

Job Title Targeted Purchased Lists:
Op-In Customer News Letters:
General Nurturing Emails: 
Industry Targeted Communications to Existing Leads:
Event Announcements/Invitations:

[Anonymous]

Yeah, not really looking for the benchmarking reports, and I was curious to ask the community because I would think most main Marketo users would be able to share if they wanted to. I guess I should share some of mine before I start asking others to share theirs. I am giving my lows, and my highs for the ranges.


Job Title Targeted Purchased Lists: 8-15%
Op-In Customer News Letters: 20-35%
General Nurturing Emails: 20-25%
Industry Targeted Communications to Existing Leads: Haven't done this yet
Event Announcements/Invitations: 10-25%

[Anonymous]

I posted links to several benchmarks and ranges in my Email Reputation Chapter. Go to the end to see the links.
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management

Unfortunately, I don't have that kind of data. I'm not sure many folks would be able to share that level of detail or if it would even be relevant. I find companies vary widely. Real content providers may have different rates than manufacturers or service providers who create content.

[Anonymous]

Marketo has an email benchmarking tool that lets you compare your email marketing stats against other Marketo customers.

http://www.marketo.com/b2b-marketing-resources/best-practices/email-marketing/marketo-benchmark-on-e...