Open rate when viewed on mobile device

Anonymous
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Open rate when viewed on mobile device

I can't seem to find a concrete answer on this but can anyone tell me... When an email is opened on a mobile device, does Marketo register that as "Opened" or "Clicked"  in analytics?   I was originally told no, but it was being worked on and my self-test seems to agree.   I just want to be sure before moving forward with a specific program and campaign focused highly on click-thru rate.

Thanks!
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3 REPLIES 3
Anonymous
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Re: Open rate when viewed on mobile device

Yes, we do track opens/clicks from mobile devices.  However, our analytics/reports do not provide a breakdown of number of opens by device type.
Anonymous
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Re: Open rate when viewed on mobile device

Raj:

Is the ability to report on opens by device type something that is in the works?
Anonymous
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Re: Open rate when viewed on mobile device

Mike,

It's on our backlog, but we don't have a release date yet.  Please vote on the idea http://community.marketo.com/MarketoIdeaDetail?id=08750000000Ic6NAAS if you haven't already.  It's valuable input when we prioritize features.  Thanks.

TJ