Nurture Track for Credit Card Expirations

Anonymous
Not applicable

Hey everyone!

Would love to hear your feedback on a program we're coming up with. We have a product similar to Netflix as we provide online media and streaming to our customers internationally.

We are trying to figure out the best way to build a program around credit cards that are about to expire (7 days before expiration, 3 days before expiration, day of, etc.). We'd have to initially pull a smart list since expirations can happen at anytime (we have millions of subscribers across the globe). Then after we so do, if the subscriber does not further to take action update their expired credit card, what are some general tips in building out the nurture track/s?

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