Northen California Vs. Southern Assignment Rules?

[Anonymous]

 I'm having trouble setting up some new assignment rules. Specifically, 
what's the best way to delineate northern versus southern california? Would 
it be by inferred zip code? or what? 
 
 Likewise, is there a geographical indicator in marketo that would indicate 
 if someone is in asia as a whole or europe as a whole?

Anyone have any handy ways they've accomplished this in the past?

[Veronica_Holme4]

Regarding California, yes, there's a neat delineation in zip codes that I've found useful in the past - zip code greater than a certain number = north, and less than = south.

Perhaps with geography you could have a custom field for region, and a smart campaign that looks at "Lead is Created". Whenever a lead is created with a specific country value, use a change data flow action to update their region value.

If you have SFDC though, these are FAR easier to do in there.