Normalized country and state form picklist

[Dan_Stevens_]

Our CRM platform is MS Dynamics.  Currently, the country field is an open text field.  We're in the process of changing that to a normalized drop-down menu of values (United States, Canada, etc.).  In Marketo, we've been using the 2-character country codes for our normalized country values (using name/value pairs within our Marketo forms, e.g, United States::US,Canada::CA).  Since the values need to match in Marketo and CRM, do you see any pitfalls in normalizing the country values with the actual names and do away with the 2-character codes in Marketo?

[Anonymous]

seems like you would want to normalize based on what you were going to want to pull into content via a token...So your apporach seems valid.