Quick question on newsletter campaigns. Is there any downfall to setting up a single nurture campaign and scheduling email assets to expire after initial send? I've set it up on a previous instance of Marketo I used and it worked out, but just wondering if it miffs reporting somehow.
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The reporting issue is not a problem if you name the newsletter emails differently. And you can also add a test to any email even if it is not in an email program by right clicking and adding a test.
The success issue is a good point though. You will loose the ability to apply a success metric on each newsletter send if you send them all from the same program.
Thanks for your help! I think that success reporting per newsletter might come in handy at a later date to spot content preferences. Wish there were a unique newsletter program type that allowed nurture style buildout with independent success attribution per email. That would make managing newsletter membership much easier!