Newsletter Campaigns by Nurture

[Anonymous]

Quick question on newsletter campaigns. Is there any downfall to setting up a single nurture campaign and scheduling email assets to expire after initial send? I've set it up on a previous instance of Marketo I used and it worked out, but just wondering if it miffs reporting somehow.

[Jeff_Canada2 · Accepted solution]

You loose the granularity of reporting on the success of the individual newsletter program and can't use the email program as part of the nurture (I love A/B testing newsletter emails).

[Anonymous]

The reporting issue is not a problem if you name the newsletter emails differently.  And you can also add a test to any email even if it is not in an email program by right clicking and adding a test.

The success issue is a good point though.  You will loose the ability to apply a success metric on each newsletter send if you send them all from the same program.

[Anonymous]

Thanks for your help! I think that success reporting per newsletter might come in handy at a later date to spot content preferences. Wish there were a unique newsletter program type that allowed nurture style buildout with independent success attribution per email. That would make managing newsletter membership much easier!

[Jeff_Canada2]

You could have a master default newsletter program with nested email programs for the individual newsletters.