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Newsletter Campaigns by Nurture

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Anonymous
Not applicable

Newsletter Campaigns by Nurture

Quick question on newsletter campaigns. Is there any downfall to setting up a single nurture campaign and scheduling email assets to expire after initial send? I've set it up on a previous instance of Marketo I used and it worked out, but just wondering if it miffs reporting somehow.

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Jeff_Canada2
Level 4

Re: Newsletter Campaigns by Nurture

You loose the granularity of reporting on the success of the individual newsletter program and can't use the email program as part of the nurture (I love A/B testing newsletter emails).

Jeff Canada

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Jeff_Canada2
Level 4

Re: Newsletter Campaigns by Nurture

You loose the granularity of reporting on the success of the individual newsletter program and can't use the email program as part of the nurture (I love A/B testing newsletter emails).

Jeff Canada

View solution in original post

Anonymous
Not applicable

Re: Newsletter Campaigns by Nurture

The reporting issue is not a problem if you name the newsletter emails differently.  And you can also add a test to any email even if it is not in an email program by right clicking and adding a test.

The success issue is a good point though.  You will loose the ability to apply a success metric on each newsletter send if you send them all from the same program.

Anonymous
Not applicable

Re: Newsletter Campaigns by Nurture

Thanks for your help! I think that success reporting per newsletter might come in handy at a later date to spot content preferences. Wish there were a unique newsletter program type that allowed nurture style buildout with independent success attribution per email. That would make managing newsletter membership much easier!

Jeff_Canada2
Level 4

Re: Newsletter Campaigns by Nurture

You could have a master default newsletter program with nested email programs for the individual newsletters.

Jeff Canada