Hi Everyone
We recently purchased BrightTalk as our new webinar platform, and I have had quite the time trying to establish the sync between Marketo and BrightTalk. We used Webex in the past, so I am used to the process of adding a new Service into Launchpoint and connecting a specific webinar to a specific Marketo Program. That is how Webex worked and according to the help article below that is how BrighTtalk used to work.
http://launchpoint.marketo.com/assets/company/472/Marketo-BrightTALK-Adapter-Guide-v3.pdf
However, in talking to BrighTtalk support this is no longer the case. Instead, you now have to create a custom API Role and User that allows BrighTtalk to speak to Marketo. You don't sync one webinar to one Marketo Program either. Instead you have to use smart campaigns inside your program to read the data flowing in from BrighTtalk and move registrants & attendees through Program statuses using flow steps. This seems to be a much worse way to do things. By not syncing one specific program to one specific webinar there is a much higher chance of missing registrants/attendees or accidentally adding them to the wrong Marketo Program.
There doesn't seem to be any documentation on the new process on the Marketo side and BrighTtalk has only been able to provide me with screen shots that weren't very helpful . Has anyone had any experience with the new BrightTalk integration? I would love to connect and see how you are transferring registrant/attendee data in Marketo.
Thanks a lot!
Cam
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